- Product/Brand - Lycra
- Spot - Moves You
- Song Title - Dance With Me
- Composer - James, Bators
- Publisher - Bucks Music
- Artist - Nouvelle Vague
- Record Co - Peacefrog
- Ad Agency - SapientNitro
- Creatives - Justin Barnes
- Film Company - Independent Films
- Film Director - Philippe Andre
- Post Production - Glassworks
- Air Date - 22/9/14
Concepts don’t come cooler (or cleverer) than this!
Just over ten years ago Parisian producer Marc Collin and guitarist Olivier Libaux came up with the idea of stripping down punk classics and setting them to a bossa nova beat.
Nodding towards a famously French form of film-making, they called the project Nouvelle Vague. Thanks to smoky vocals by a succession of female singers, it wasn’t long before critics dubbed their debut Peacefrog CD ‘nouveau chanson’ after another peculiarly Gallic musical genre.
In 2006 mobile phone provider T Mobile spotted NV’s true potential by folding their version of I Melt With You – a minor 1983 US hit by little known Brit band Modern English – into one of a string of visually arresting TV ads underpinned by seriously chilled soundtracks.
Since then there have been two further albums, innumerable world tours, and Nouvelle Vague have been synced all the way to Hollywood and back.
This Lycra commercial is the third we have seen in the last 12 months and features a reinterpretation of another 1983 recording, this time by The Lords Of The New Church, a short-lived punk ‘supergroup’ featuring members of The Damned, The Dead Boys, Sham 69 and The Barracudas.
C’est ci bon!
