- Product/Brand - McDonald's
- Spot - Post Boy
- Song Title - Summer In The City
- Composer - Sebastian, Boone, Sebastian
- Publisher - BMG Chrysalis, Sony/ATV EMI
- Artist - Lovin’ Spoonful
- Record Co - Sony
- Music Supervisor - Jeff Wayne Music
- Ad Agency - Leo Burnett
- Creative - Justin Tindall, Richard Robinson, Graham Lakeland, Philip Deacon, Sabina Kelly, Caroline Rawlings
- Film Company - Sonny London
- Film Director - Tony Barry
- Post Production - MPC
- Air Date - 12/05/14
As probably the world’s best-known fast food brand, McDonald’s reputation has had its ups and downs over the years.
However the sustained global media campaign launched in 2008 to highlight the quality of the ingredients used in its sandwiches seems to have silenced its more vociferous critics.
For our money the recent series of off-beat, lifestyle ads, created by Leo Burnett London, has also played an important part in repositioning the golden arches in the UK.
This latest spot for a new Summer 2014 range of iced drinks is perhaps the coolest yet. It stars a post boy on rollerblades distributing the mail in a massive warehouse while the Lovin’ Spoonful’s superlative 1966 US chartopper Summer In The City plays on his headphones.
This film was cleanly conceived and executed by Tony Barry, the Sonny London director with real form for marrying great Sixties pop tunes to memorable screen campaigns.
On his showreel is last year’s SMA baby milk commercial featuring Nancy Wilson’s How Glad I Am as well as earlier clips for Sainsbury’s (The Monkees Theme) and VW Commercial Vehicles (The Beach Boys’ God Only Knows). McDonald’s Post Boy may be the simplest of the lot but it’s no less effective.
