It remains to be seen whether October will prove to be the lull before the Christmas storm. Encouragingly, as this month’s crop of ads featured on our thesyncsurvey pages shows, there was no shortage of eye-catching spots on screen during the period.

Nevertheless the Official Charts Company’s Top 200 singles listings for Weeks 41 - 44 reveal that really ear-catching recordings were thin on the ground.

But there were a few new chart entries. First up was Eminem’s Berzerk, the blue-eyed rapper’s first single from his eighth album Marshall Mathers LP 2. Produced by the semi-legendary Rick Rubin, it was built around a handful of different samples including snatches of two Beastie Boys classics New Style and Fight For Your Right.

Hailed as a celebration of old school hip-hop, Berzerk was released in the US at the end of August and rocketed straight to Number 2 over here in Week 41 on the strength, we like to think, of a Beats By Dre film dripping with truly retro video editing techniques. Berserk subsequently stayed in and around the Top 20 for three weeks and then miraculously vanished as record label Universal chose to concentrate on his next release Rap God instead.

Then there was Youth, the moody and mournful single by Foxes (otherwise known as Louisa Rose Allen) who has already troubled the charts in a big way as featured vocalist on hits by Zedd and Rudimental. It jumps straight in at 12, which must be slightly disappointing to record company Sony given all the exposure song, and artist, have been given in Debenhams' Unrivalled Collections spot.

By contrast Let Her Go, by Passenger, the alter-ego of Brighton-born singer songwriter Michael Rosenberg, has been in the Top 200 for over six months – making him arguably the most successful UK act ever on the Anglo Canadian Nettwerk label – and shows little sign of going away.

In the middle of October Rosenberg made his ad break debut when Sky Movies licensed Let Her Go for its portmanteau October spot. A welcome spike in sales caused by this ad – combined, it must be said, with Passenger’s gripping performance on Later With Jules Holland that same week – meant a rise from 25 to 16 in Week 42 before the resumption of the slow slide in Let Her Go’s fortunes since it peaked at Number Three in June.

And then there’s 17 year old London girl Little Nikki on whose Rita Ora-like urban pop sound Sony Music has some future plans pinned. As indeed does teenage fashion firm Boohoo for it has used a Little Nikki track in two executions registered by adbreakanthems in the last three months.

The first was the epynominous Little Nikki Says which leapt into the charts at Number 53 in Week 43 only to drop dramatically to 110 a week later. It will be interesting to see whether Sony will put weight behind the other cut Yo Yo. This underpinned (or overwhelmed?) Boohoo’s more recent ad which broke in the middle of September and can be seen in this month’s thesyncsurvey compilation.

Otherwise Chartwatch can only report that it was business as usual for all of the usual suspects during October. Ben Pearce continued to bob around the Top 20, Robin Thicke kept surfacing close to the 30 mark while Icona Pop, Bastille and Imagine Dragons bounced about the bottom of the 75. And then there was The Lumineers who, with the exception of Week 41 when they slipped to 102, can now celebrate an entire year in the UK Top 100.