All though it took a tumble in the last chart of the year, Gabrielle Alpin’s version of Frankie Goes To Hollywood’s The Power Of Love proved itself to be undeniably THE Christmas single of 2012 by climbing back to Number One and staying there for two weeks over the holiday period.
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Elsewhere The Lumineers’ Ho Hey did more than show real old school staying power by hanging in there in the Top 20 right the way through to New Year’s. In time-honoured fashion it began to convert that single success into album gift sales too. Just how many of the US folk rock band’s new British fans remember they first stumbled over them in October’s E.On spot is debatable. But you won’t hear Universal’s sync team complaining about that.
Can we honestly say that One Direction’s Kiss You – which entered the charts at number 62 three weeks before Xmas and then climbed steadily thereafter – really relied on a sync to kick off its career? Probably not. But the fact remains that thesyncsurvey did track it when the boys appeared with cardboard boxes on their heads as a Talk Talk/X Factor sting, which clearly didn’t do their fortunes any harm at all.
Meanwhile Public Enemy’s Harder Than You Think continued to benefit from the post-Olympic, feel baad factor by continuing to bubble around in the upper reaches of the Independent charts long after it dropped out of the Official Top 75.
