The star of September’s show was clearly Manchester DJ Ben Pearce whose wonderfully minimalist single What I Might Do rocketed straight into the Top 30 the week after it was first seen in Tesco (F&F)’s street dancing spot.

For those of us who don’t get out as often as they should – and who don’t listen to Radio 1’s clubbing specialists like Pete Tong and Annie Mac – Pearce’s success came out of the blue.

But the reality is that the record had already proved an underground club hit – and a firm favourite with Shazam users – long before film director Adam Mufti first brought it to the attention of WARL Group creatives Michelle Tuft and Brian Lloyd and F&F’s music consultant Mat Morrisroe from Br&nd Romance.

The firm date of September 9 set for the beginning of the TV campaign subsequently gave Pearce’s label MTA and distributors Universal the opportunity to put together a fully focused marketing plan and, hey presto! a hit was born.

What I Might Do peaked at Number Seven in week 39 and, at time of writing, had slipped down to 12. It remains to be seen whether it will prove to have the lengthy chart life of other sync-borne singles like Robin Thicke’s Blurred Lines (which has only just fallen out of the Top 30) Icona Pop’s I Love It (which holds on stubbornly just outside the Top 50) or, indeed, poster boys The Lumineers (whose Ho Hey finally dropped out of the Top 100 exactly a year after it was first featured in an otherwise less than stunning ad for power company E.On )

However the genre-blending What I Might Do – part drum & bass, part pop and built on a sample from an unusually downhome R&B offering Cornbread, Fish and Collard Beans by Anthony Hamilton from South Carolina – has the sort of crossover charm which suggests it may still be in the upper reaches of the charts come Christmas.

Unlike Nina Nesbitt’s cover of Fleetwood Mac’s 1977 Don’t Stop, which, it must be admitted, proved a fine choice as the soundtrack to John Lewis’ Insurance spot. But it hasn’t gained quite the traction with record buyers as previous incumbents Gabrielle Aplin and Ellie Goulding. Only five weeks after first entering the chart at 61 it fell back sharply before vanishing completely by Week 40.

Jasmine Thompson, on the other hand, has made some valuable headlines with her revised acoustic version of Chaka Khan's 1983 hit Ain't Nobody as featured in Sainsbury's Spinach and Bacon spot. She may only be 12 years old, but already the London-born schoolgirl has created waves with this single on the Soundtree Music fostered Nowever label which entered the charts at 117 in Week 38 and jumped to 72 and then 32 with no sign of stopping. And far from being a flash in the pan, Jasmine Thompson's Soundcloud site, which is filled with some very accomplished covers, suggests she may be a real talent.

Otherwise four new entries into the Top 200 during the five weeks covered by the current edition of Adbreakanthems can claim some sync support. Top of this heap must obviously be Starship's 1987 Number One Nothing's Gonna Stop Us Now as licensed by Platinum Rye to go into CHi & Partners charming little cartoon fairy tale spot for Talk Talk TV's campaign. That entered the chart at 149 in week 35 before leaping into the Top 40 and then slipping slowly back as the month went by.

Then there was Fineshine by Canadian electropop duo Purity Ring showcased in on-line fashion retailer Very's sleek, stop-go clip. This gave 4AD, part of the Beggars Group, a second chance to make a first impression with the atmospheric Juno Award winning cut first released here last year. Sadly two weeks in the bottom quartile was all they could achieve.

Quite coincidentally another Canadian, crooner Michael Buble, also graced the lower reaches of singles chart this month thanks to a winsome Iceland Foods film featuring Haven’t Met You Yet. Another Juno Winner, this song dates from 2009 when it was a top five hit in the UK. We reckon it’s unlikely that this spot will tap up a totally new audience for Buble. But stranger things have happened.

Which just leaves us with Irish singer songwriter James Vincent McMorrow whose tear jerking version of Steve Winwood’s Higher Love first featured in Adbreakanthems thesyncsurvey back in 2011 when it was used in a LoveFilm clip and climbed to Number 21 as a result. The fact that it has played hide and seek with the hit parade during September – in at 118 in Week 36 only to disappear before resurfacing at 173 in Week 40 – can only be attributed to its use in a Sky Sports Football campaign which, as always, goes big on the passion surrounding the beautiful game.