News
adbreakanthems’ News page covers the latest developments in the market for music in current TV adverts
It’s A Dog’s Life
POSTED ON 5 December 2012
Music retailer HMV has animated Nipper for the first time as part of its festive campaign featuring new releases in the run up to Christmas.
Morrisons Moves Up-Market
POSTED ON 5 December 2012
Morrisons supermarket has gone upscale for the music in its Christmas ad by calling in an Oscar-nominated movie composer.
Pernod Goes Partying
POSTED ON 5 December 2012
Pernod Ricard is calling in the musicians to help it market its premium Martell VS brand.
Over The Moon
POSTED ON 5 December 2012
Cherrytree Records/Island are the latest to benefit from the iPod effect after Willy Moon’s Yeah Yeah was licensed by Apple for its iPod ad Bounce.
Never Knowingly Underviewed
POSTED ON 5 December 2012
This year’s John Lewis Christmas campaign has now racked up a massive 1.8m views on YouTube since being uploaded by the retailer on November 9.
Putting Parliament on the spot
POSTED ON 5 December 2012
The value of sync music to the wider music industry is expected to form part of the evidence given by music business executives to the Culture Media a
Syncs Go Global
POSTED ON 5 December 2012
New figures from international music trade group IFPI shows sync deals have grown exponentially over the last few years to be worth $342million global
Dec 2012 | Duncan Munge, McCann London, Creative
POSTED ON 5 December 2012
“It’s the Guinness spot, Anticipation, which features the dancing man.
November 2012 | Chartwatch Commentary
POSTED ON 3 December 2012
Adbreakanthems’ November round up of the UK’s Official Chart, including music used in the UK’s best TV Ads.
December 2012 | adbreakanalysis
POSTED ON 3 December 2012
Syncs have a major success story to tell Latest research published by www.adbreakanthems.
