News & Views
adbreakanthems’ News and Views page covers the latest developments in the market for music in current TV adverts
Big Apple hosts Sync Summit
POSTED ON 6 May 2013
A high profile sync conference in New York this summer promises to gather an A-list of music supervisors, ad men and senior music execs.
LA launchpad.
POSTED ON 6 May 2013
Around 50 senior music industry executives flew to Los Angeles to take part in what has become the largest UK sync licensing mission to the US.
Music Week evaluates adbreakanthems research
POSTED ON 28 April 2013
Leading media trade magazine Music Week is among those endorsing adbreakanthems’ in-depth report into the sync sector, the first of its kind ever un
Eno Underscores Child Abuse Campaign
POSTED ON 8 April 2013
U2 and Coldplay producer Brian Eno has lent his musical talents to the latest National Society for the Prevention of Cruelty to Children (NSPCC) TV sp
Broitman Takes Responsibility For Rhino
POSTED ON 8 April 2013
Warner Chappell Music and Rhino Entertainment will combine their US sync operations and promote Warner/Chappell’s senior VP head of synchronisation
Sony Label Takes Pole Position
POSTED ON 8 April 2013
Columbia Records has partnered with Formula 1‘s Lotus team to provide regular streaming playlists on the new lotusf1team.com website.
World Shifts Its Axis
POSTED ON 8 April 2013
All Around The World is making its first foray into pop music TV with the launch of new channel Planet Pop.
No End To The Beginning
POSTED ON 8 April 2013
Bacardi is understood to be holding a six-figure pitch for its Bacardi Beginnings music platform.
Big Moves At Bauer
POSTED ON 8 April 2013
Bauer Media has appointed former Sony Music executive Mark Hardy as Group Digital Director for its London Lifestyle magazine and radio brands.
Labels Look To Develop On-Screen Message
POSTED ON 8 April 2013
Record companies are reported to be approaching London ad agencies to pitch for an international ad campaign backing the value of music.
