News & Views
adbreakanthems’ News and Views page covers the latest developments in the market for music in current TV adverts
Baldwin steps up at Imagem
POSTED ON 3 February 2013
Natasha Baldwin has been promoted to board member of the worldwide Imagem Music Group, serving as president for creative and marketing.
Macca puts the heat under Linda’s meals
POSTED ON 3 February 2013
Paul McCartney has re-recorded an old Wings track to feature on a new TV ad for Linda McCartney’s food range.
AIM for the spot!
POSTED ON 3 February 2013
The annual Association of Independent Music (AIM) sync licensing master class returns next month and will feature a string of leading music supervisor
In Focus | John Lewis
POSTED ON 5 December 2012
Syncs aren’t just for Christmas John Lewis is fast becoming the go-to advertiser for turning unknown artists into stars.
Students Love Music: It’s Official
POSTED ON 5 December 2012
Music companies and those using music feature highly in an inaugural Youth 100 list published by marketing consultants The Beans Group.
It’s A Dog’s Life
POSTED ON 5 December 2012
Music retailer HMV has animated Nipper for the first time as part of its festive campaign featuring new releases in the run up to Christmas.
Morrisons Moves Up-Market
POSTED ON 5 December 2012
Morrisons supermarket has gone upscale for the music in its Christmas ad by calling in an Oscar-nominated movie composer.
Pernod Goes Partying
POSTED ON 5 December 2012
Pernod Ricard is calling in the musicians to help it market its premium Martell VS brand.
Over The Moon
POSTED ON 5 December 2012
Cherrytree Records/Island are the latest to benefit from the iPod effect after Willy Moon’s Yeah Yeah was licensed by Apple for its iPod ad Bounce.
Never Knowingly Underviewed
POSTED ON 5 December 2012
This year’s John Lewis Christmas campaign has now racked up a massive 1.8m views on YouTube since being uploaded by the retailer on November 9.
