- Product/Brand - John Lewis
- Spot - Never Standing Still
- Song Title - This Time Tomorrow
- Composer - Davies
- Publisher - Carlin
- Artist - Gaz Coombes
- Record Co - Hot Fruit/ Caroline International
- Music Supervisor - Leland Music
- Ad Agency - adam&eveBBDO
- Creative - Matt Woolner, Steve Wioland
- Film Company - Blink
- Film Director - Dougal Wilson
- Post Production - MPC
- Air Date - 04/05/14
Which came first: the ad or the anticipation? Either way John Lewis has done it again. The UK’s highest-profile department store has the whole world talking about its latest TV campaign.
Looking fondly back down the 150 years since it opened its first store in Oxford Street in 1865, this latest JL film offers a mélange of its acclaimed 2010 rites-of-passage spot – which featured Fyfe Dangerfield’s smash hit version of Always A Woman – and the later Through The Ages clip with its medley of era-defining pop hits by such as Dusty Springfield, Sade and The Smiths.
The full 90 second execution of Never Standing Still broke over the weekend and the fact that it is anything but a simpering nostalgia fest is down in part to the sharp eye of top director Dougal Wilson and also to a stripped down soundtrack by former Supergrass frontman Gaz Coombes.
He may be the forgotten man of Britpop, but Coombes’ confident cover of This Time Tomorrow (an obscure Ray Davies song from The Kinks’ 1970 album Lola Versus Powerman) should put him right back into the public eye and, hopefully, high in the charts too.
