• Product/Brand - Samsung Curved UHD TV
• Spot - Gladiator
• Music Title - Zulu (Assault theme)
• Composer - Barry
• Publisher - Sony/ATV EMI
• Artist - City of Prague Orchestra conducted by Nic Raine
• Record Co - Silva Screen
• Music Supervisor - The Sync Agency
• Ad Agency - CHI&Partners
• Creative - Jonathan Burley, Monty Verdi, Micky Taylor
• Film Company - Park Pictures
• Film Director - Nathan Price
• Post Production - MPC
• Air Date - 19/05/14

Not content with threatening Apple’s dominance of the mobile phone market, South Korean giant Samsung aims to take on the likes of Sony and Toshiba and become the leading name in home TV too.

Its strategy relies on a two pronged attack which matches state-of-the-art technology with increasingly awesome advertising campaigns.

So it launches its new curved screen ultra high definition set with Gladiator, a film of which Cecil B Mille would have been proud.

A boy and his father, still in their pajamas, find themselves literally at the heart of the action involving a cast of over 350 extras in a disused quarry in New Zealand decked out as a Roman coliseum.

The spot took eight weeks to shoot – plus hundreds of hours of post-production – and there is so much to see on screen that even the most seasoned of movie buffs may miss the soundtrack altogether.

It’s a re-recording of part of the late John Barry’s score for the 1964 epic Zulu and was supplied by London film and TV theme specialists Silva Screen from a new and comprehensive 6CD boxed set release spanning the Oscar-winning composer’s 42 year career