SoundCloud has struck a deal with Getty Images allowing its users to make their music available for licensing to a range of clients, including advertisers.
Any of SoundCloud’s 20m registered songwriters will be able to make their content available for licensing simply by adding the “license” button from Getty Images Music to their SoundCloud player. Commercial users can then request a license for any tracks by clicking the “license” button. Getty Images’ global sales and distribution team will help users market their tracks and with clearances. It is expected to take between a up to “a few weeks” to license a track and the best cuts have an opportunity to be featured in Getty Images Music’s curated SoundCloud collection.