Grey London triumph at MASA 2013
In the Best Sync/Use Of Existing Music category, the Manchester group’s 1977 track Staying Alive, from the Saturday Night Fever movie, won honours for for its inclusion in the British Heart Foundation’s Hard & Fast spot starring Vinnie Jones. The same song also won in the Non Broadcast & Viral Advertising category.
The judging panel included music supervisors Soho Music Group managing director Kate Young, Leland Music managing director Abi Leland and Velvet Ears managing director Liz Gallacher. They also recognised the Masters in France version of the Robert Cray/BB King song Playin’ With My Friends track from this winter’s Ikea ad.
The full list of winners in the sync category, revealed on February 21 at the Tom Webb-hosted ceremony at The Troxy in London’s Limehouse, were:
TV Advertising
British Heart Foundation, “Hard & Fast” (Grey London & Grand Central Recording Studios) The Bee Gees: Staying Alive
Cinema Advertising
Nike / O2, “Nike / O2 Priority Sports” (Soho Music & VCCP) Woodkid: Run Boy Run
Trailers & Promos
The Secret World (Simon Poole & Funcom and Nimrod Productions) Max Richter & Dinah Washington: On the Nature of Daylight / This Bitter Earth (Shutter Island Remix)
Film Soundtrack
Moonrise Kingdom (Imagem Creative Services and Randall Poster ) Benjamin Britten: Young Person's Guide to the Orchestra
TV Soundtrack
Hit & Miss (Manners McDade and Iain Cooke) Piney Gir: Letting In the Sunshine
Re-records / Adaptations
Playin' With my Friends (A&G Sync Music and Mother) Masters In France: Playin' With My Friends
Non Broadcast & Viral Advertising
British Heart Foundation, “BHF - Vinnie” (Grey London) The Bee Gees: Staying Alive
Other winners on the night included Hothouse Music, David Arnold and Michael Price for their music for Sherlock Series 2, which scooped the PRS For Music Award for Best Composition in a Television Programme.
The 2013 ceremony also saw performances from Duologue and The Heavy as well as DJ sets from Sister Bliss and St Etienne’s Pete Wiggs.
Afterwards Music +Sound founder Dan Neale expressed delight at the way the night had gone.
“We moved to The Troxy at the suggestion of one of our sponsors (Factory Studios),” he said. “We found that the layout worked better for an awards show, especially in terms of networking, which allowed us to build the indoor festival feel we were aiming at.
“We had just under a 1000 people attending, which showed that our audience wasn’t put off by having to travel the extra distance,” added Neale.
The Music+Sound Awards are launching a separate international competition to be held in Cannes on June 21 and all work included in the UK event will be entered free of charge.
