News & Views
adbreakanthems’ News and Views page covers the latest developments in the market for music in current TV adverts
Putting Parliament on the spot
POSTED ON 5 December 2012
The value of sync music to the wider music industry is expected to form part of the evidence given by music business executives to the Culture Media a
Syncs Go Global
POSTED ON 5 December 2012
New figures from international music trade group IFPI shows sync deals have grown exponentially over the last few years to be worth $342million global
Robinson Straddles The Globe
POSTED ON 2 November 2012
Universal Music UK has created a new one stop shop for all the company’s synch, brand partnership and TV production activities and promoted director
Baran heads for Vevo
POSTED ON 25 October 2012
Music video site Vevo has hired former Channel 4 head of future and digital media Errol Baran as its new commercial director.
War Child Celebrate 20th Birthday With Cake
POSTED ON 25 October 2012
War Child, the charity that has strong links with musicians, has hired Cake to help plan its strategy – from social media to content creation &#
Head in The Clouds
POSTED ON 25 October 2012
SoundCloud has struck a deal with Getty Images allowing its users to make their music available for licensing to a range of clients, including adver
It’s Official: Syncs Boost BPI Business
POSTED ON 15 October 2012
Music sync and other so-called 360-degree deals brought UK record companies an extra £76m in revenue last year.
